L'Oreal Paris Voluminous Lash Paradise Mascara, Blackest Black

Lashes are taken to paradise with our 1st mascara for voluptuous volume and length. The soft wavy bristle brush holds maximum formula for a dramatic volumizing charge, with 200-plus bristles catching every lash for a full fringe effect. Our smooth glide formula provides silky volume in just one coat, leaving lashes feathery soft to the touch. In a consumer study, 91% of women saw intensely volumized lashes and 87% saw more beautiful lashes, with a 98% lengthening effect.

To apply, place the brush at the base of the lashes and gently sweep up to the tip. This volumizing and lengthening mascara is designed to create a full lash fringe that’s feathery soft, with no flaking, smudging, or clumping. Enjoy 20x more volume and up to 2x more length for the long, full eyelashes you love.

Our L'Oreal Paris Mascara collection offers a variety of innovative volumizing formulas and brushes to help you create your perfect eye makeup look. Pair our mascaras with our smudge-proof eyeliner, brow products, and eye shadow palettes to define your eyes and highlight your natural beauty.

Because You're Worth It, L'Oreal Paris Makeup has everything you need, including foundations, concealers, highlighters, brow pencils, eyeshadow palettes, lipsticks, and much more. For a long-lasting, fade-proof eyeliner to pair with your mascara, try our Infallible Never Fail Mechanical Pencil Eyeliner, which ensures your look stays put for up to 16 hours.

To maintain the purity of our products, we recommend reserving this mascara for your personal use and treating the applicator with the same hygienic care you give your eyes. For safety, do not apply mascara in a moving vehicle, dilute it with water or any other substance, or use if your eye is injured, irritated, or infected. If you experience a change in odor or appearance, discontinue use and consult a physician promptly. Our goal is to help you achieve the eye makeup look you want, with the quality and innovation you expect from L'Oreal Paris.

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